Online Store
VnV Travel: From E-Commerce Development to Branding & Promotion
VnV TRAVEL is a well-known European brand of suitcases and travel bags. They have been developing luggage collections since 2010, during which time we have gained a reputation as a reliable company that puts quality first. The main idea of our brand is "Creating the best suitcase at the most attractive price!"
Business Overview
Our client is a well-known European brand of suitcases and travel bags, VnV TRAVEL, with Ukrainian roots. They have been developing luggage collections since 2010, during which time they have established themselves as a reliable company that prioritizes quality and style.
With such an excellent product range, VnV TRAVEL needed a reliable tech partner to make these items available online, as well as promote them among a broad audience. Laconica was perfect for these purposes, as our team has both software engineers and specialists in branding and digital marketing.
Project Scope
- Online store development from scratch
- Creation of a corporate identity for the company
- Managing a promotion to make VnV Travel more popular
Solution
Solution
We provided a full e-commerce development cycle, from requirements analysis and design to coding and testing. VnV Travel store now runs on PrestaShop, one of the most popular e-commerce CMS. With its modular architecture, PrestaShop simplifies online store management and allows our client to easily add new features.
Key Features
- Product Catalog. The online store offers access to an extended catalog of suitcases and bags and allows users to search through it.
- Multiple Store Inventories. Since the client has offices in different parts of Europe, we provided them with the opportunity to flexibly manage inventory based on country.
- Multilingual Location-based Support. The system offers users a language based on their location, choosing between Polish, Ukrainian, Czech and English. The customer can also independently change the language to the preferred one.
- Automatic Currency Identification. The same goes for currency support: the system automatically identifies the customer and shows them the necessary option, be it Ukrainian hryvnia, Polish zloty, Czech crown, or pan-European euro.
- Flexible Location-based Pricing. We developed a smart discounting system that offers prices and discounts on goods depending on the user's country.
- Country-specific Payment Methods. VnV Travel works with all popular solutions, including bank cards, PayPal, Apple Pay, and Google Pay, and also supports country-specific payment methods. Among them are Polish Blik and Przelewy24, Belgian Bancontact, Austrian EPS, Dutch iDEAL, Portuguese Multibanco, and European MyBank.
- Domestic & Eu Shipping. V&V Travel provides international and trackable shipping, supporting trusted carriers depending on the customer country and preferences.
Branding
Laconica crafted a comprehensive branding solution for VnV Travel. We aimed to encapsulate VnV’s core value proposition: delivering superior suitcases at unbeatable prices. By meticulously analyzing VnV’s brand essence, our creative team developed a distinctive visual identity, compelling messaging, and a cohesive brand story that resonated with their target audience.
Marketing Support
Laconica also spearheaded VnV Travel’s digital marketing strategy. We implemented a robust Google Ads campaign to increase brand visibility and drive traffic to their online store.
Additionally, we started creating ongoing, engaging content on Instagram, running targeted ads, and actively managing their community to foster brand loyalty. By combining these efforts, we helped VnV Travel expand its digital footprint and reach a wider audience of potential customers.
Outcome
Outcome
Powered by the new e-commerce channel, VnV Travel is successfully selling its exquisite bags all over Europe. Through strategic branding, Laconica helped the company establish a strong market presence and differentiate itself from competitors. Our efforts highlighted the brand’s commitment to quality, affordability, and the joy of travel, ultimately positioning VnV as the go-to choice for discerning travelers seeking exceptional value.
Our cooperation with VnV Travel continues, which includes support and promotion of their online store.
Tech Stack
Prestashop, PHP, MySQL, apache, Cloudflare, paypal, applepay, googlepay
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